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Problem

This page is based on a customer's question:

How would you say the switching up of content plays into hitting the inbox? As we think about open rates I’m wondering where should we rank this.

Solution

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Subdomains vs. organisational domains
Subdomains vs. organisational domains
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Which item is ranked most important in E-Mail filtering depends on multiple factors, such as the ISP you are sending to and the type of E-Mail:

  • Business E-Mail, for example, can be seen as a challenge in terms of content, especially when delivering mail to small mail servers using filters such as Spamassassin that look heuristically at the content of your E-Mail.
  • Mail filtered by large ISPs or filtered by more commercial spamfilters is rather ranked based on your domain & IP reputation.
  • Most ISPs use a combination of different methods.
Info
titleDid you know?

Only with a valid DMARC record can your domain's reputation properly be measured.

It's impossible to make a definite statement as to what is more important, or higher ranked. Boiling it down to the essence, it all falls back to the old adage, send frequent, relevant and consistent content, build on top of a good reputation, use qualified E-Mail templates and avoid spammy phrases or shouting language. In order to keep engagement rates up it is good to keep A/B-testing new content to see what works best with your recipients. It's always recommended to test your configuration, content, reputation and inbox placement rates with InboxSys.

Content by Label
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cqllabel in ("spamfilter","inbox","reputation","content","spam","dmarc") and type = "page" and space in ("KB","SD")
labelscontent reputation spamfilter inbox spam

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