Category:Reputation: Difference between revisions
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[[Category:Deliverability]] | [[Category:Deliverability]] | ||
[[Category:InboxSys]] | |||
<strong>Sender reputation</strong> | <strong>Sender reputation</strong> | ||
* Sender reputation is measured by ISPs when E-Mail is received. | * Sender reputation is measured by ISPs when E-Mail is received. | ||
* Reputation can be based on [[ | * Reputation can be based on [[sender domains]] or sending IPs. | ||
* Reputation is built up slowly over time. | * Reputation is built up slowly over time. | ||
* It takes as much time to fix a damaged reputation, as it took to damage it in the first place. | * It takes as much time to fix a damaged reputation, as it took to damage it in the first place. | ||
Latest revision as of 17:50, 3 September 2023
Sender reputation
- Sender reputation is measured by ISPs when E-Mail is received.
- Reputation can be based on sender domains or sending IPs.
- Reputation is built up slowly over time.
- It takes as much time to fix a damaged reputation, as it took to damage it in the first place.
ISP vs. ESP
- An ISP (Internet Service Provider) sends and receives E-Mail on behalf of their customers. Mail from an ISP is commonly expected to be 1:1 and human-to-human communication. ISPs typically provide more than just E-Mail services.
- An ESP (Email Service Provider) mainly sends E-Mail on behalf of its customers. Mail from an ESP is expected to be commercial in nature, optionally comes in large bulks and is machine-to-human communication.
Pages in category "Reputation"
The following 8 pages are in this category, out of 8 total.