Category:Reputation: Difference between revisions

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Created page with "<strong>Sender reputation</strong> * Sender reputation is measured by ISPs when E-Mail is received. * Reputation can be based on sender domains or sending IPs. * Reputation is built up slowly over time. * It takes as much time to fix a damaged reputation, as it took to damage it in the first place. =ISP vs. ESP= * An '''ISP''' (''Internet Service Provider'') sends and receives E-Mail on behalf of their customers. Mail from an ISP is com..."
 
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[[Category:Deliverability]]
[[Category:InboxSys]]
<strong>Sender reputation</strong>
<strong>Sender reputation</strong>


* Sender reputation is measured by ISPs when E-Mail is received.  
* Sender reputation is measured by ISPs when E-Mail is received.  
* Reputation can be based on [[:Category:Authentication|sender domains]] or sending IPs.  
* Reputation can be based on [[sender domains]] or sending IPs.  
* Reputation is built up slowly over time.  
* Reputation is built up slowly over time.  
* It takes as much time to fix a damaged reputation, as it took to damage it in the first place.
* It takes as much time to fix a damaged reputation, as it took to damage it in the first place.

Latest revision as of 17:50, 3 September 2023

Sender reputation

  • Sender reputation is measured by ISPs when E-Mail is received.
  • Reputation can be based on sender domains or sending IPs.
  • Reputation is built up slowly over time.
  • It takes as much time to fix a damaged reputation, as it took to damage it in the first place.

ISP vs. ESP

  • An ISP (Internet Service Provider) sends and receives E-Mail on behalf of their customers. Mail from an ISP is commonly expected to be 1:1 and human-to-human communication. ISPs typically provide more than just E-Mail services.
  • An ESP (Email Service Provider) mainly sends E-Mail on behalf of its customers. Mail from an ESP is expected to be commercial in nature, optionally comes in large bulks and is machine-to-human communication.